EXCLUSIVE LEGAL PARTNER
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WHO SHOULD ATTEND
Unconventional Oil & Gas Operators with the following job titles:
SVPs, VPs, Directors, Managers, Team Leaders, Specialists of:
- Media Relations
- Communications
- Public Affairs
- External Affairs
- External Relations
- Public Relations
- Stakeholder Relations
- Community Relations
- Corporate Affairs
- External Communications
- Brand
- Crisis Management
- Government Relations
- Regulatory Affairs
- Crisis Communications
- Press Relations
- Social Media
- Corporate Communications
- General Counsel
- Staff Attorney
- Legal Affairs
Plus:
- PR Firms Specializing in Oil & Gas
- Social Media Technology Companies
- Social Media Consultants
- Oil & Gas Consultants
- Media Services For Oil & Gas
- Oil & Gas Law Firms
- Environmental Law Firms
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- Media & Stakeholder Relations Hydraulic Fracturing Initiative 2011
OVER 20 SENIOR INDUSTRY SPEAKERS INCLUDING
MEDIA & STAKEHOLDER RELATIONS: HYDRAULIC FRACTURING 2011
DRIVING FORWARD A UNITED INDUSTRY FRONT TO EDUCATE THE PUBLIC, ENGAGE NGOs AND LEVERAGE MASS MEDIA, SOCIAL MEDIA AND GRASSROOTS ADVOCACY TO OVERCOME PUBLIC CONCERN OVER HYDRAULIC FRACTURING
As the shale gas and tight oil boom continues apace, one of the key obstacles threatening these resources as long term contributors to North American energy security is increasing public concern over hydraulic fracturing.
The unconventional oil & gas industry now faces scrutiny on a daily basis from the media, NGOs and the public on issues relating to claims about the impact of hydraulic fracturing on water resources. Additionally, the power of social media is allowing misinformation and the environmentalist agenda to be spread at an increasingly rapid rate. The need for a united front to project a transparent and accurate account of the process has never been more important to ensuring the sustainability of the industry and protect it from calls for intrusive regulation.
Because of this, devising a comprehensive media and stakeholder relations strategy, leveraging mass media, social media and grassroots community support to overcome public concern over hydraulic fracturing has become of central importance to the commercial viability of unconventional oil & gas operators.
Media & Stakeholder Relations: Hydraulic Fracturing Initiative 2011 will bring together senior communications professionals from leading unconventional oil & gas operators, including social media industry pioneers and media and stakeholder relations specialists to drive proactive media relations strategies, stakeholder engagement plans, employee and stakeholder advocacy and crisis communications strategy to determine best practices for engaging the public on a positive image for the shale gas industry.
Over two days The Media & Stakeholder Relations: Hydraulic Fracturing Initiative 2011 will comprehensively address the key issues in driving successful media and stakeholder relations and will also give delegates the opportunity to hear from multiple stakeholders including NGOs, the media and community representatives to glean industry-outsiders views of the issue.
Day one commences with an expert panel discussing media relations strategy and case studies providing effective techniques and pitfalls in developing comprehensive strategies for dealing with the media, educating the public and overcoming concern over hydraulic fracturing. The use of social media within the industry will then be examined, providing case studies of effective social media campaigns, examining how to best protect brands online, and evaluating the increasing importance of new media. Day one will finish examining case studies of successful community relations strategies from the US and the ways to engage with and monitor stakeholder behavior.
Day two starts by discussing the importance of putting up a united front to protect the industry’s position and develop a consistent message by working together and promoting employee advocacy. NGOs and their influence, strategies across traditional and new media and best practice for dealing with them will then be discussed, followed by a unique opportunity to hear from a multiple stakeholder panel of industry outsiders on the hydraulic fracturing issue. The conference will end with a discussion of effective crisis communications and the potential in using new media to minimize negative press and discusses the regulatory framework and how best to succinctly communicate this to the public.
The Media & Stakeholder Relations: Hydraulic Fracturing Initiative 2011 is a fantastic opportunity for communications professionals at unconventional oil & gas operators to develop robust strategies for media, public, stakeholder and community relations and drive forward the industry’s position.
ExxonMobil
"The topics were good and everyone has a sense of camaraderie that is fun to see"
Media & Stakeholder Relations
LEARNING BENEFITS
To ensure the sustainability of unconventional oil & gas production and protect the industry from instrusive regulations, it is vital that ...
… E&P companies develop the right tools and strategies to devise an effective, media, stakeholder, community and public engagement plan to overcome concern over hydraulic fracturing.
Because of this, the Media & Stakeholder Relations: Hydraulic Fracturing Initiative 2011, will bring together directors from leading E&P companies across North America, as well as representatives from the key industry associations, to share strategies, best practice, and case studies on the most effective ways of communicating with all stakeholders, through traditional and emerging media platforms.
This is the only event designed specifically for communications professionals in the unconventional oil and gas industry. It will bring together speakers from the major E&P companies to discuss putting up a united industry front, looking at leveraging the internet and social media to more effectively reach a larger audience of stakeholders and the public, provide case studies of successful strategies from grass-roots community level up to mass media and governmental regulation, and will offer practical, commercial solutions to drive forward the industry’s position. Key topics of focus at the event will include:
HYDRAULIC FRACTURING MEDIA RELATIONS STRATEGY: Understanding how unconventional oil & gas operators have successfully developed a comprehensive media relations strategy to engage stakeholders and educate the public
LEVERAGING SOCIAL MEDIA AS A COMMUNICATIONS TOOL: Explaining how to use social media as an efficacious tool for educating and engaging stakeholders, providing case studies of the most advanced social media programs in the industry
ENGAGING COMMUNITIES: Evaluating strategies for gaining trust in communities proximal to hydraulic fracturing operations & translating grass roots support into wider public acceptance, providing case studies of re-building communities after an event.
WORKING TOGETHER AS AN INDUSTRY: Developing industry-wide initiatives to put up a united front and provide a clear and unified message to engage organized NGOs and advance the industry’s position in a hostile media environment
EMPLOYEE ADVOCACY: Formulating strategies to educate employees and encourage them to be brand ambassadors to resonate a proud and positive company image
ENGAGING WITH ENVIRONMENTAL NGOs: Understanding NGO’s strategies and discussing best practice to productively combat NGOs across media platforms